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Snaptu, a cloud-based “virtual” application provider has joined the YOC media network, to provide brands and advertisers with advertisements across the Snaptu mobile application portal which includes Twitter, Facebook, Flickr, AccuWeather, the Guardian, ESPN Cricinfo and other major news and sports outlets. YOC will work with Snaptu across Germany, France, Spain, Italy, Austria, Belgium, Switzerland and the UK.
Snaptu’s free, fast and intuitive suite of services runs very quickly and simply on most GPRS/3G mobile phones. Snaptu will sit alongside a number of other publishers in the YOC premium media network including 3 Favourites, GetJar, PC Advisor, Macworld, Stuff.tv, Perez Hilton, Elle UK and Digital Spy.
Simon Davies, Managing Director of Europe at Moblica said of the partnership: “YOC came highly recommended by every reference we took. We were impressed by their experience working with brands and advertisers across Europe and its track record in providing high quality inventory to its customers. Growing at over 1 million users a month and topping the bill on most quality app stores such as BlackBerry’s AppWorld, Ovi and Play Now arena, Snaptu can offer YOC’s advertising clients not only great reach but also access to a number of specifically targeted demographic groups.”
Since its launch in July 2008, YOC’s UK media has grown significantly and now receives more than 600 million monthly page impressions and reaches over 35 million unique mobile users.
“Snaptu’s access to a number of hugely successful social networking applications, portals, news sites and content is very attractive to our brand and advertiser customers,” said Christian Louca, Managing Director of YOC UK. “Working with Snaptu, one of the most exciting applications in the market, we can help advertisers to target several million mobile users on a number of devices all across Europe.” |
