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PhonepayPlus’ PhoneBrain schools project has won top prize in the Education Sponsorship category at the prestigious Hollis Sponsorship Awards run by PR firm Hollis to reward and recognise the very best sponsorship campaigns in the UK and internationally – across all sectors and across all budget bands.
PhoneBrain – the programme set up by PPP to help teens recognise phone-paid services and understand the costs involved – had its 2009/2010 programme launch last week with backing from the Department for Children, Schools and Families, and PPP estimates that over 1,000 schools will get involved this time around.
PPP has also teamed up with Fugative, a 16-year-old independent music artist, producer and publisher, to help teens use the skills they learn in the classroom to develop an animated mobile ringtone, create their own phone-paid service business plan, or both.
Commenting on the win, PPP Chief Executive, Paul Whiteing, said: “PhoneBrain is an example of a truly innovative consumer literacy initiative. We are providing teachers with free, curriculum-friendly lesson plans that fit in with the skills students are required to learn, but also help teens get to grips with the services they’re using on their mobiles. At the same time, PhoneBrain sees us teaming up with people like Fugative that excite teens and make them want to take part.” |
