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MACH, which runs two thirds of the roaming settlements between the world’s network operators (or is “a leading provider of hub-based mobile communications exchange solutions” as the company puts it, has launched the MACH World Cup Pack, which provides operators with voice and GPRS coverage in the region, a rating engine to deliver segmented retail marketing promotions to stimulate usage, and assures the protection of revenues with NRTRDE-based fraud protection.
Some 3million football supporters are expected to travel to South Africa to support the 31 foreign teams playing for the Jules Rimet trophy. For mobile operators, this creates both the opportunity to generate event-specific roaming revenues, and the challenge to deliver a seamless communications service to travelling fans. With less than 100 days to go before the first ball is struck, mobile operators have little time to address three immediate priorities: to establish voice and GPRS roaming agreements to ensure coverage, to deliver marketing and promotional packages to stimulate usage, and to set up the processes to minimise revenue leakage due to roaming fraud.
The World Cup Pack brings together 3 of MACH’s proven mobile roaming services to deliver one solution for mobile operators. Firstly, MACH’s ‘Close the Gap’ Roaming Implementation services deliver “out-of-the-box” roaming agreements based on industry best practices tailored for specific operator needs. MACH schedules and performs the necessary IREG and TADIG tests, and secures timely service launch. Secondly, MACH’s Retail Roaming Marketing solutions allow operators to quickly create and implement segmented retail promotions based on where fans are, the time of the matches, and even the match score. Operators can offer customers targeted incentives such as a free SMS when their team scores or half-price outbound calls during matches. Finally, having such a high concentration of mobile roaming users in one location requires an effective mechanism to identify and prevent roaming fraud. MACH’s NRTRDE HUB, the industry’s largest NRTRDE-based roaming fraud protection system, will analyze every CDR and report suspicious user behavior in near real time.
The World Cup Pack presents a unique opportunity for mobile operators to offer the highest levels of customer service and to generate incremental revenues during one of the world’s greatest sporting events. Operators can maximize revenues through increased coverage in Southern Africa and through targeted offers to stimulate roaming usage. Revenue is protected against roaming fraud, and operators’ domestic brands benefit from increased exposure, greater customer satisfaction, and close association with the World Cup.
MACH’s World Cup Pack will be presented to delegates at next week’s BARG meeting in Cairo, Egypt. |
