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This conference is designed to facilitate organisations? adoption to a customer centric approach to marketing by building a framework for social network marketing. It will help organisations recognise the value of using this platform and will reveal the latest trend in this field, current best practices and how marketers are employing it today and in the future.
Key topics:
- Harnessing Web 2.0 technology as a catalyst and enabler to facilitate next level social network marketing
- Creating brand advocates on the evolving face of social networks for a pull marketing strategy
- Measuring your ROI from social media marketing using ?engagement? metrics: It?s easier than you think!
- Developing ?smart-selling? opportunities by enhancing the shoppers? online experience through emerchandising
- Constructing a social network from conceptualisation to implementation by drawing on social network engagement strategies
Held in Singapore |
